Design Challenges

Designers still need to be writers

I think many have forgotten that to be a succesfull Web designer means that you have to take the copy into consideration. That is, you need to know what space you are designing for. Many people today don't realize that a Web designer is more than just a person who can use photoshop to create graphics for the Web.

A designer's job has become more of a one stop shop for marketing to provide copy and the Web designer to build and develop the pages. The designer must now create the pretty picture, slice it and place it onto the livespace, unlike the early days before the dotcom burst.

To be successfull, the Designer also needs to take into account the wording use and ask their copywriter to be careful in the terminology use in order to properly fit it in the provided space. Now that we live in the world of search engines, Search Engine Optimization (SEO) has taken over and the designer needs to also take this factor into their designs.

More on SEO to come...