Design Challenges

Jersey advertising

Today wasn't a bad day after all, these weather forecasters, they just can't get it right. They predicted a cloudy rainy day for the Jersey shore. We risked it and decided to visit family down there. It turn out to be a wonderful day at the beach, sunny, not too hot, and the reminants of Irene helped to provide some great waves.

So what does this have to do with design, well absolutely nothing, except while at the beach, I saw some planes flying and dragging some banners across. I'm sure you all seen these, Some where very nice and some weren't.

I been told over and over again how yellow and red are great colors by marketers, but I haven't jumped on that bandwagon yet. Today, their point was further disproved as some of these banners were yellow and red. Because of the sun, these colors were really hard to read and quite unclear.

The point to this is that you must design with all these in mind. I can't tell you enough how important it is to keep your audience and your design environment in mind whenever you are creating some graphical element or marketing effort. The audience is your target, not the marketers, let the audience be the one to guide you in your way.