Saturday, September 03, 2005

Google Ads - Beyond the Web

It seems that google has decided to take over yet another medium, printed magazines. Yes, you read that right, magazines!

Apparently, Google has decided to launch a test program by which they buy ad space on several large popular technology related magazines, such as PC World. They then resell small spaces on these pages thereby allowing small businesses to have ads on publications they would normally not be able to afford advertising with.

This is a brilliant move on Google's behalf, but will other publications allow the online giant to resell space they are only renting?

Stay tuned to find out!
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