Design Challenges

When did I become an Online Traffic Guy?

Recently my company lost its Traffic manager, for those of you who are not familiar with this position, a Traffic Manager, is the person responsible for tracking impressions and click thrus for a Web site who holds advertisements.

What I have found out in the past couple of weeks is that our site was poorly organized and further needs to be broken into smaller sections in order to maximize on sales and profits. In other words if you have a fairly large site, you must break it down into its lowest commom denominator if you are to maximize your gains. This allows you to sell certain sections of your site or offer a combined deal giving an advertiser more value for their buck. This combination of pages is what you can then classify as your run of site or ROS for short.

As a Web designer you must always look at designing a site which is readable, manageable, and most important profitable. Profits is the bottom line, you could create the best artwork in the world, but it is worthless if it can't be sold.