If it's broke, fix it

Today you might have seen a big change, if you are an ask jeeves frequent visitor that is. It seems that with the introduction of a recently new CEO, the friendly butler was given the boot. Though many felt the butler served as a traditional representation of service, the folks at the now Ask.com viewed it as an evolution from simply asking questions to a new level of Web searching.

When you are trying to bring a company out of the ground, sometimes drastic measure must be taken, that is what the upper management at Askjeeves.com did, they got rid of their old image and now have taken a simpler approach, comparable to that of Google. Though not necessarily a bad thing to emulate your competition, especially one as successful as Google, I think one needs to follow a path of caution in order not to be labeled as a copy cat.

The bottom line is that one must be able to recognize when an image no longer follows the brand or truly represents the mission statement of a company. Just like we change our look to keep up with the times, the same has to be done by corporations,