Is your SEO paying off?

Many out there pay thousands of dollars to get their pages optimized for search engines, but do they bother to check on what they have purchased. Today, it was announced that the Germany division of BMW has been banned from google for gaming the search engine.

I can't say it enough, SEO is great, it helps you get your Web site on the space, but it is one thing to optimize and it is another to deceit. If you are going to scam and deceit, you will be discovered and booted. What so many people don't realize is that Google does have humans checking and verifying complaints about Web sites scamming, specially if you are a high profile site like BMW.

The bottom line is that if your going to hire someone to SEO your site, you better be sure to research their credentials, ask for samples of sites they have SEOed, and lastly check with other companies to compare your company of choice against others. After your project has been completed, visit the search engines for which you been told your site has been optimized for and look for your site, if you don't have the time to check use a tool like this one.