The Giant won't go down

Microsoft announced that it will not cut down on its advertising campaign and further is going to match IBM spending on the information technology market. Microsoft has devised a $500 million dollar marketing scheme geared to targeting its business customers.

Microsoft will continue to use its message that their software is familiar and easy to use. The message has done wonders in promoting their products and with the introduction of new products, Microsoft, can and will continue to promote that once you know one of its products, familiarity will carry on making it easy to use and learn the new one.

The bottom line is that an advertisement campaign has to be focus to a company's strength. This is the genius of Microsoft, they have identified their strength and have exploit it, with the new release of its Vista operating system, they are sure to get many to see that this is just an upgrade offering great features while maintaining the same functionality and friendliness that we all have come to embrace.