Spam - html or text

It's not often that I open junk emails, it's hard to keep up with those at the offices to then come home and sort through all the forwards, prayers, and funnies, to then look at spam.

One recently did intrigued me, it came from Verizon Wireless. At first, I thought it was my cell phone bill, but I quickly saw through this, as the subject read "The LG Chocolate is here." What a clever subject line this was, it made me actually turn this spam into html so I could see the graphics, after all chocolate is my weakness.

The LG Chocolate is part MP3 and part phone with the promises to be sweet and the tag line "Everybody loves chocolate." I think this is a very clever campaign and definitely out of the box. What I can't figure out is why is the phone black and red?

With expandable memory, navigation system, picture and video camera, games, and Bluetooth stereo, how can you go wrong? The bottom line is that with all these options it's not surprising that the campaign for sweet definitely promotes what the phone offers. With a price tag of $150, the deal is even sweeter. Check it out.