Web 2.0 Ideas
I was discussing this morning, with a couple of co-workers, the future of the Web. One of them postulated that search engines will eventually cease and decease, not for the reason cited earlier, but because eventually searches will be built in to a browser. I disagree as it would require every major search engine player to release a browser if they want to be able to compete.I do, however, think that most search engines will die someday as the Big Three take over and almost in monopoly style take over the industry. This was seen in the past, can you say Altavista, Lycos, and the likes. Though the companies are still around, they have shifted their efforts onto greener pastures beyond being just search engines. Most have followed the route of Yahoo! by offering News, shopping and other services as their main goal. Ask.com has tried to rebrand itself in an effort to come in to play, but even with the massive ad campaigns, they haven't been very successful.
With the search engine market cornered and every topic already discussed on the Web, how can a company enter this market? Well today I found something that has not yet been done. I will share this with you, as I know I don't have the resources to produce it. I was reading an article and wanted to forward to my friend. Most reputable sites provide the email to a friend icon. The do this for two reasons:
1. It allows them to get a second page view out of their visitor
2. Provides a service which will yield yet another page view when the friend comes to the site to read what was forwarded.
A very simple, but yet well designed concept. However, as I went to do this, I could not remember my friend's email address. I went to my outlook, but remember that his contact info resides in my home pc and I was at work. Then I asked myself, with so many resources in place devoted to toolbars, Web pages, how come no one has figured out a way to tie in a global address book accessible with the click of a button in the browser. At the bare minimum provide, the google toolbar should show me my gmail address book. They can detect keywords and target the ad-words accordingly, therefore, they should be able to see that I'm in an email page and present me with the option.
The bottom line is that with so many brilliant individuals out in the world looking for the next business opportunity, how come this thought have never crossed their mind. It doesn't seem that difficult to implement. I look forward to this option soon.
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