Advertising is out of control

First there was Superbowl ads, then incorporating animals into ads, the latest, incorporating ads on eggs.

Reuters is reporting today of a new marketing campaign design towards consumers buying eggs. This, the first of its kind in Japan, will feature stickers posted onto eggs in supermarkets. Ramen Noodles is spending $58,000-$66,000 US dollars on the promotion of it's new chicken ramen instant noodles product.

As we know this kind of campaign is very targeted and promotes good brand recognition. If you don't believe me, then let me postulate this question, what brand of bananas do you buy?

The bottom line is that in the US we have informed consumers to death and it's always refreshing to find someone using a new design and approach to brand and market a product. Although, the sticker on food items is not new, I haven't seen this kind of cross promotion in the market place before. Very ingenious, but does it affect the quality or sanitation of the eggs, only time will tell when we heard of the sticky bird flu.

Labels: advertising, brand, Design, eggs, reuters