Google Inaccuracies

Recently I was discussing with some colleagues how Google is acting and behaving funny. Further, I mentioned how I have started to use Yahoo again for my searches as I'm not able to obtained great results from Google any longer.

Interestingly enough, I came across an article on SEO Chat today which shed some light and somewhat scared the beejesus out of me. Apparently Google was suffering from lack of space on their servers last year and as such they wrote some algorithms to dump irrelevant pages from their servers to free up space. The trouble was that the robot accidentally dumped too many pages, even pages that mattered.

This whole problem compounded with the delete happy robot caused Google to reconsider their strategies. As such, it seems that Google, going forward in the very near future will start indexing and ranking pages based on the number of clicks a particular page/site receives as opposed to their standard link popularity system of the past. Don't get me wrong, Google is still based on how popular a site is, the change becomes in the fact that link farms will no longer work as well as in the past as they won't count unless people start clicking those links.

The bottom line is that Google is now thinking through their strategies in preventing gamers from ranking sites higher. On the other hand, it is a very scary concept because it is now placing more relevancy on click thrus. Does this means that the PPC Google model will actually increase your rankings? This goes against their philosophy of money doesn't change your rankings. Are they saying that only media sites which get far greater click thrus than consumer sites will rank higher? This is all very confusing, why can the Google folks come clean and stop scamming us.