Tuesday, March 13, 2007

Cry baby Viacom is not part of the cure

Viacom, the parent company of MTV, VH1, Comedy Central, among others big networks, today place suit against Google after repeatedly asking youTube to remove unauthorized posting of video clips from programs from the aforementioned networks.

Google, which has already eliminated close to 100,000 clips from the you Tube library after the last Viacom incident, is facing a difficult time keeping copyrighted materials from the youTube.com site.

I think this is a frivolous lawsuit as Google itself is not the source of the copyright violations, and neither is youTube for that matter, but the blame lies on the users who post this clips. youTube is a victim of its own success. The site is successful because visitors can find clips of entertainment that they like where these networks web sites do not.

The bottom line is that in today's marketing jargon everyone talks about wanting to be viral. If Viacom and its network of sites wants to increase their page views, they can easily do so by opening their sites to allow visitors to upload their own network video clips. Better yet, they can put up a show in its entirety on their sites and allow users to select a particular segment to be saved so that those users can send to their friends. They can generate a lot of advertising revenue and fix the problem. In today's world most people are part of the problem as most people have become complainers instead of taking the approach of how do we fix problem. I have decided not to complain, but instead to offer solutions.

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