Instant Information
The Web is designed as an avenue for providing and finding information, yet many media companies insist on holding back on their content until after their publication is released to the market.
This is a fatal mistake, folks who read periodicals are not the folks tuned in to the Web. A once a month read is not bad, but what about the media junkies who just can't get enough, how do you deliver to that audience?
Some companies don't even bother to put their content online, while others drop 20 to 30 articles onto their site typically on a random fashion and without any organization. To most publishers, their Web site is but an after thought, designed to serve as an advertisement to drive subscriptions for the periodical. Other simply place news and press release items, but leave their readers hanging with original content living strictly on the print pages.
The bottom line is that in today's world the business and money is online. Publishers can save millions of dollars by turning their periodical into digital editions first. That is, release the content to the site as it comes in. Use the print medium as a place to publish the most important stories/articles. Showcase a variety of product and product release, while driving the reader to the site to see a list of all items. Use the medium as a way to sum up the news for the month, but the site as a way to keep the reader vested and interested in checking that site often to see the goings on of the profession.
The reader benefits because:
1. they can reach all the content instantly on the Web site
2. Monitor the RSS feed in their favorite rss reader
3. Get a weekly newsletter with all new content via email.
4. Get a monthly filtered view via print.
The Publisher benefits because:
1. More viewers to their Web publications
2. More viewers means a higher CPM for their Ads
3. A inherited CMS (Content Management System) for their Print Publication
4. A better staffed editorial team that is cross trained for Print and Online
5. Less crunch time, since the articles are pre-edited.
and many more benefits. Now go on and designed a great site with proper navigation.Labels: advertising, Alexa, content management, Design, RSS, Web Design
This is a fatal mistake, folks who read periodicals are not the folks tuned in to the Web. A once a month read is not bad, but what about the media junkies who just can't get enough, how do you deliver to that audience?
Some companies don't even bother to put their content online, while others drop 20 to 30 articles onto their site typically on a random fashion and without any organization. To most publishers, their Web site is but an after thought, designed to serve as an advertisement to drive subscriptions for the periodical. Other simply place news and press release items, but leave their readers hanging with original content living strictly on the print pages.
The bottom line is that in today's world the business and money is online. Publishers can save millions of dollars by turning their periodical into digital editions first. That is, release the content to the site as it comes in. Use the print medium as a place to publish the most important stories/articles. Showcase a variety of product and product release, while driving the reader to the site to see a list of all items. Use the medium as a way to sum up the news for the month, but the site as a way to keep the reader vested and interested in checking that site often to see the goings on of the profession.
The reader benefits because:
1. they can reach all the content instantly on the Web site
2. Monitor the RSS feed in their favorite rss reader
3. Get a weekly newsletter with all new content via email.
4. Get a monthly filtered view via print.
The Publisher benefits because:
1. More viewers to their Web publications
2. More viewers means a higher CPM for their Ads
3. A inherited CMS (Content Management System) for their Print Publication
4. A better staffed editorial team that is cross trained for Print and Online
5. Less crunch time, since the articles are pre-edited.
and many more benefits. Now go on and designed a great site with proper navigation.
Labels: advertising, Alexa, content management, Design, RSS, Web Design
posted by Death is Forever at
9:47 AM
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