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Print, Web, who cares, just be informed
Recently I had a friendly discussion with a colleague on the topic of print versus digital publishing. The mediums are very similar in that they provide information.
That is were the similarities end.
When an individual sits down to read a newspaper or magazine, they do so as a leisure activity, a way to pass time, which yields knowledge. At the same time they are limited to the information provided by the author/writer. If the user has questions, they cannot interact or find a quick answer within the same media vehicle. The reader is left to ponder and resolve their own thoughts and ideas on the piece. Readers usually find themselves reading the piece two or three times looking for clues that will help them come to a conclusion.
When a reader opens a browser, it is done with the purpose to satisfy a hunger for knowledge. They seat at this dinner table and start with a search, one or two key terms. They dive into the topic at hand and quickly find themselves jumping from one topic to the next, all trigger by the information they are receiving. Like in print, one topic leads to questions, the difference, the reader has a quick satisfaction. The need to think is drastically diminished. A reader simply needs to turn back to the search box and be ready to face a multitude of choices and options for an answer.
This medium is able to provide a great deal of information to be consumed. The hunger never seizes, but merely a level of satisfaction is achieved that allows the reader to walk away from the table empower with applicable knowledge.
The bottom line is that there is a need and room for both mediums. Writing for the Web is a whole different art form than that of print. The Web is a medium of collaboration where a reader is provided a multitude of opinions and ideas that lead to a conclusion. Where as Print is a medium for those seeking one experts opinion allowing the reader to either accept the conclusion or form their own with at their own capacity.Labels: Blogger, brand, Freedom of Speech, Google, Politics, reuters, Search Engine, SEO, Web Searches
That is were the similarities end.
When an individual sits down to read a newspaper or magazine, they do so as a leisure activity, a way to pass time, which yields knowledge. At the same time they are limited to the information provided by the author/writer. If the user has questions, they cannot interact or find a quick answer within the same media vehicle. The reader is left to ponder and resolve their own thoughts and ideas on the piece. Readers usually find themselves reading the piece two or three times looking for clues that will help them come to a conclusion.
When a reader opens a browser, it is done with the purpose to satisfy a hunger for knowledge. They seat at this dinner table and start with a search, one or two key terms. They dive into the topic at hand and quickly find themselves jumping from one topic to the next, all trigger by the information they are receiving. Like in print, one topic leads to questions, the difference, the reader has a quick satisfaction. The need to think is drastically diminished. A reader simply needs to turn back to the search box and be ready to face a multitude of choices and options for an answer.
This medium is able to provide a great deal of information to be consumed. The hunger never seizes, but merely a level of satisfaction is achieved that allows the reader to walk away from the table empower with applicable knowledge.
The bottom line is that there is a need and room for both mediums. Writing for the Web is a whole different art form than that of print. The Web is a medium of collaboration where a reader is provided a multitude of opinions and ideas that lead to a conclusion. Where as Print is a medium for those seeking one experts opinion allowing the reader to either accept the conclusion or form their own with at their own capacity.
Labels: Blogger, brand, Freedom of Speech, Google, Politics, reuters, Search Engine, SEO, Web Searches
posted by Death is Forever at
10:22 AM
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