Tuesday, May 12, 2009

2 Miles: Running Shoes

As we got out this morning, I realized that I need new running shoes. My wife is now joining me and has propose to do a 5K by summer end. I'm glad that she has taking on this challenge and has now accompanied me for many of these two miles.

As we were jogging this morning I commented on how my sneakers no longer provide enough support. As we talked further, I realized that the shoes are over 2 years old and is probably time to get a new pair. I logged on to Amazon.com to started doing some research on the subject. I was more than overwhelm, a query for men running shoes, yield over 637 results.

How am I suppose to narrow this down? price, brand, I guess I'm just going to have to take a trip down to a store.

The bottom line is that you just can't find everything online. You may find a particular item, you can read about it, but in reality nothing beats touching and feeling it. This principle not only applies to shoes, but for every good and product in the market. I wonder how many people return things they bought off the net or TV without having been to a store to touch it or feel it? Do things advertise by Billy Mace really work and are these just brilliant pitch men?

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Wednesday, May 02, 2007

Gaming Amazon

Search Engine Optimization (SEO), although not a new subject by any means now but still quite a popular one, is the art of gaming the search engines into placing your site in the top organic listings.

I remember two years ago interviewing for an SEO firm in CT and thinking this is not going to go anywhere. I quickly turn down the job and move on to my next venture. Today, SEO is one of the hottest technology industries and talent is look after and rewarded. I should know, I since have not only learn SEO is, but have mastered the talent. Yet I'm not receiving the rewards I would have had I bother to get involved then. However, as I grow older I grow wiser and hopefully won't miss a hot opportunity like this one again!

I was reading an article today which lead me to think about gaming other areas other than search engines. What about Ebay listings? Amazon.com? or other popular sites. Think about it, if you can get your product to show up first in Amazon.com for many categories the likelihood of someone buying your product increases drastically. Your profits can go through the roof!

The bottom line is that sometimes we cannot come up with unique ideas, but fortune doesn't always lie in the unique idea, but on what is done to improve it. This is the basis of capitalism and our society. Now, I'm off to learn about Amazon.com and their search algorithm. Gamers, I'll see you there!

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