You are ready for an update
I recently read an entry on Eric Shanfelt's blog entitled "Publish Web First, Print Second" which further reinforced my accounts from a previous entry Instant Information entry. I have discussed this topic to death, which by the way is endless, in the past couple of month. I have discussed it with colleagues, friends, and just about anyone I know who is interested or willing to hear it.
Yet, little change has taken place. We all continue, day in day out, to use the Web site as a landfill. A place to dump all information, whether relevant or otherwise, and continue to save the best for print. I have also noticed that this is the case for most sites for which I visit and receive a magazine.
It dawned on my this evening that perhaps is not our sites or our processes that need an upgrade, but ourselves. We are at cross roads, a place where digital media is changing the way we obtained our information. We are at the point where most jobs are going digital, yet change hasn't taken place. People still walk into their desks and the only digital they see is their email. I'm referring to the mail clerk all the way up the food chain to the CEO.
I can assure you that less snail mail is receive every day than digital mail. We have completely revamped our immediate communication avenues, but have yet to see that we no longer wake up and go outside to pick up the paper. We instead turn to Google news, MSNBC.com, CNN.com, ESPN.com or some other .com avenue to be feed our daily dose of information.
Then why is it that most publishers insist in saving the best content for print? Because the senior level editors fear for their jobs, they fear that the pimpled face twenty something is going to come in and replace them.
My mother always told me and re-enforce two important things that I carry with me to this day:
1. Go into any career you want, just make sure you work to be the best in your field.
2. Always associate with smarter people, they will teach you new things and take you to the next level.
I used to think my mother was crazy, but what 12 year old wants to listen to their parents, let alone pay attention to any advice they might have to give.
The bottom line is that if you give the new generation a chance for expressing their ideas, and you surround yourself with the best and the brightest, you will rise in your career as you will have the best team working for you. If you insist in keeping them in the dark basement and cultivate them as mushrooms, they will grow to resent you and you will miss out in sharing ideas and growing your company to the next level. Ever noticed the Windows Update icon that pops up near the bottom right corner of your PC? A little box typically pops up notifying you of yet another update/upgrade to your current flavor of Windows. Don't you wish you came equipped with such an enhancement. Time to update!Labels: advertising, cms, content management, CSS, Customer Service, Freedom of Speech, marketing
Yet, little change has taken place. We all continue, day in day out, to use the Web site as a landfill. A place to dump all information, whether relevant or otherwise, and continue to save the best for print. I have also noticed that this is the case for most sites for which I visit and receive a magazine.
It dawned on my this evening that perhaps is not our sites or our processes that need an upgrade, but ourselves. We are at cross roads, a place where digital media is changing the way we obtained our information. We are at the point where most jobs are going digital, yet change hasn't taken place. People still walk into their desks and the only digital they see is their email. I'm referring to the mail clerk all the way up the food chain to the CEO.
I can assure you that less snail mail is receive every day than digital mail. We have completely revamped our immediate communication avenues, but have yet to see that we no longer wake up and go outside to pick up the paper. We instead turn to Google news, MSNBC.com, CNN.com, ESPN.com or some other .com avenue to be feed our daily dose of information.
Then why is it that most publishers insist in saving the best content for print? Because the senior level editors fear for their jobs, they fear that the pimpled face twenty something is going to come in and replace them.
My mother always told me and re-enforce two important things that I carry with me to this day:
1. Go into any career you want, just make sure you work to be the best in your field.
2. Always associate with smarter people, they will teach you new things and take you to the next level.
I used to think my mother was crazy, but what 12 year old wants to listen to their parents, let alone pay attention to any advice they might have to give.
The bottom line is that if you give the new generation a chance for expressing their ideas, and you surround yourself with the best and the brightest, you will rise in your career as you will have the best team working for you. If you insist in keeping them in the dark basement and cultivate them as mushrooms, they will grow to resent you and you will miss out in sharing ideas and growing your company to the next level. Ever noticed the Windows Update icon that pops up near the bottom right corner of your PC? A little box typically pops up notifying you of yet another update/upgrade to your current flavor of Windows. Don't you wish you came equipped with such an enhancement. Time to update!
Labels: advertising, cms, content management, CSS, Customer Service, Freedom of Speech, marketing
posted by Death is Forever at
11:30 PM
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